Launch plan
Launch checklist
Everything that has to be true on the day Ad Shots goes on sale. Tick items off as they land.
Approvals
- OpenAI interest form sent
- Anthropic sales form sent
- Anthropic's answer received
- OpenAI's answer received
- xAI's legal pages read, question sent
Decisions
- Antigravity dropped
- Grok on hold
- Own API key stays as the fallback
- Credit price list approved
- Annual price: $990 a year
- No free trial, no free tier
- Concierge price for 11 to 25 products: $2,495
- Included monthly credits and credit expiry approved
- Refund rule
- Reference images: own key or credits
Product
- Accounts: Google and email sign-in
- Optional two-factor
- Subscription checkout and customer portal
- Credits: backend, ledger, packs, included monthly credits
- Arrow 2 cost measured over about 20 generations
- Cloud library for ads
- Cloud library for products, storage measured
- Claude through Claude Code
- ChatGPT sign-in
- Concierge checkout and delivery tool
Accounts with vendors
- Photoroom Plus plan active on a company account
- QuiverAI balance funded on a company account
- Stripe account verified, products and prices created
- Supabase project on a paid plan with backups
Shipping the app
- Mac app signed and notarized with an Apple Developer ID. Today's builds are signed ad hoc, which other Macs will block
- Windows app signed
- A download page
- A way to deliver updates
Legal and money
- Terms of service
- Privacy policy
- Refund policy, including credits and concierge
- Sales tax handled, for example through Stripe Tax
Customers
- A website with pricing
- A first-run walkthrough in the app
- A support address
- A handful of test customers through the whole flow: sign up, pay, buy credits, make an ad, cancel
Updated 2026-11-14. Built 2026-11-15.